In the past, when the need for automatic product identification was apparent, most customers chose bar codes. In the future, that choice is likely to be data matrix. The data matrix symbol has many advantages over bar code that should make it the technology of choice in many applications. Unlike bar codes it takes up very little space, orientation is not required, much of the symbol can be damaged or obscured and successful reading will still result, it is easy to print and tolerant of printing errors, it is always accurate, and it can be put on small items where a bar code could never fit. Reading of this symbol can be accomplished with both machine vision based fixed location systems and via handheld readers. RDG has the largest installed base of data matrix solutions in the country and has been installing these solutions for almost ten years now. Choose the best technology and the most knowledgeable source for that solution. Call RDG for more information and our code comparison sheet to show you it's many advantages.